Local Boost

Overview:

A regional FMCG brand wanted to increase its market presence and boost sales in local retail stores across Delhi.

Challenge:

The brand was facing low visibility in retail outlets and weak engagement from shopkeepers, resulting in slow sales growth.

Solution:

A2Z Sales executed a complete offline promotion strategy including:

Shop-to-shop product promotion

In-store branding (posters, standees)

Retailer engagement and scheme communication

A newly launched FMCG product needed strong market entry and customer awareness in a competitive environment.

Customers were not aware of the new product and retailers were hesitant to stock it.

A2Z Sales designed an in-store promotion campaign

Live product demonstrations

Free sampling to customers

Retailer margin awareness

Attractive display setup

Execution:

Campaign,Coverage,Sampling,